The Pound Sterling may be falling in value and the Royal Navy may no longer rule the waves, but every British pub still has its unique, hand painted sign greeting passers-by. Many tourists are surprised to discover that the signs are still used in the busiest cities as well as in the quietest rural villages.…
Category: Business
Business
How Interbrand names products profitably: Picking a Winner
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Launching a new product means spending a fortune in packaging and design, but what about the name? The right brand name or trademark can determine if those development dollars are wisely spent or wasted. Despite their importance, though, most names are chosen on a whim. At least they were until Interbrand appeared. The London-based firm,…
Business
Marketing Crafts to Corporate Clients
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Something to Remember Us By: NicheOf course, you value your customers. And of course, they are the key to your gallery’s success. But if you are looking for added revenue streams to bulk up your gallery’s bottom line, you really should look into corporate gifts. To the uninitiated, ‘corporate gifts’ conjure up the image of…
Business
Moving from Commercial Videos to Feature Films
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Distinct Features Avid PronetForget Hollywood. The new hot spot for feature films is… Ottawa, Canada? That’s the master plan for Distinct Features, a production house that’s starting to get serious attention for its low-budget, high-quality feature films. With two features completed and three more in post-production, it’s moving towards realizing the dream of many small…
Business
Beyond the Coffee Mug
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Business Start-ups: May 1999Al Urban loves mice. Well, mouse pads, anyway. He hands them out to everybody who visits Computer Masters, his retail computer store in Vermillion, Ohio. Urban credits the custom pads, imprinted with the store’s name and phone number, with generating 25% of the sales at his 2½ year old store. “I use…